E-commerce Specialist (Fashion/Sportwear Brand)

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REQUIREMENTS

Minimum 2 years of experience in e-commerce and digital marketing, preferably within the fashion or lifestyle industry.
Strong understanding of e-commerce operations and marketing — including product listing, campaign setup, promotions, pricing strategies, and performance tracking.
Skilled in managing social media platforms such as Instagram and TikTok to drive traffic and conversions, including experience with Meta Ads and Google Ads.
Proficient in using Meta Business Suite, Ads Manager, Google Analytics, and e-commerce dashboards (such as Tokopedia, Shopee, and TikTokShop).
Able to develop and execute digital campaigns that boost product visibility, sales, and customer engagement.
Creative, analytical, and trend-aware, with the ability to align content and promotions with a sporty and modern brand image.
Basic understanding of SEO/SEM and influencer marketing is a plus.
Strong communication, storytelling, and copywriting skills for digital audiences.
Comfortable working with sales targets, campaign deadlines, and a fast-paced environment.

Responsibilities

Plan, execute, and monitor e-commerce marketing strategies to increase traffic, conversion, and online sales.
Manage daily e-commerce operations, including product uploads, promotions, pricing updates, and stock coordination.
Optimize product listings and visuals to improve visibility and sales performance across online platforms.
Manage paid advertising campaigns (Meta Ads, Google Ads) and ensure alignment with brand objectives.
Work with the design team to maintain a consistent brand look and feel across all online channels.
Analyze campaign and e-commerce performance to identify insights, trends, and opportunities for improvement.
Research and apply new marketing trends, influencer collaborations, and promotional tactics relevant to the brand.
Prepare monthly reports that include ad performance, engagement metrics, conversion rates, and e-commerce sales analysis.

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