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Digital Marketing Specialist

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REQUIREMENTS

  • Minimum 5 years of relevant digital marketing experience.
  • Strong experience in digital marketing, social media, content marketing, SEO/SEM, email marketing, and performance marketing.
  • Experience managing digital campaigns from planning and execution through to performance analysis and optimization.
  • Experience in B2B digital marketing, preferably within the HR, recruitment, staffing, or professional services industry.
  • Strong understanding of LinkedIn and other social media platforms, particularly for B2B and corporate audiences.
  • Good knowledge of digital analytics and reporting tools, such as Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, or similar platforms.
  • Experience running digital marketing for multiple brands or business units at once, with the ability to manage separate content calendars, ad accounts, and reporting per brand.
  • Strong content creation and copywriting skills.
  • Good analytical and problem-solving skills.
  • Able to work independently and manage multiple marketing activities simultaneously.
  • Comfortable working remotely with global teams (Germany & USA), able to coordinate across time zones and communicate clearly in a distributed team setting.
  • Hands-on experience using AI tools in daily digital marketing work (content drafting, ad copy variations, reporting automation), with experience building AI agents to support workflow automation being a strong plus.
  • Experience working in the HR/recruitment industry is highly preferred.

Responsibilities

  • Execute the company’s digital marketing strategy to increase brand awareness, online visibility, and lead generation.
  • Manage and optimize the company’s website, LinkedIn, social media, and other digital channels.
  • Plan, create, and publish engaging content relevant to the HR, recruitment, employment, and business sectors.
  • Develop and manage digital advertising campaigns across relevant platforms.
  • Manage SEO/SEM activities and continuously improve website visibility and traffic.
  • Develop email marketing campaigns, newsletters, and lead-nurturing activities.
  • Create marketing content targeting corporate clients, HR professionals, and potential candidates.
  • Work closely with the Sales/Business Development and Recruitment teams on concrete day-to-day needs (producing campaign assets for active pipelines, adjusting content based on candidate/client feedback from the team, and joining check-ins to align on lead-generation priorities)
  • Support the management team with regular, practical updates campaign status, channel performance, and content plans to keep digital marketing efforts aligned with current business priorities.
  • Manage digital marketing execution across multiple brands/business units, keeping content, ad accounts, and performance tracking organized and distinct per brand.
  • Coordinate with global stakeholders in Germany and the USA to ensure digital campaigns follow global brand and content guidelines.
  • Identify opportunities to apply AI tools or AI agents within the digital marketing workflow (content drafting, campaign reporting, performance analysis) to improve efficiency and output quality.
  • Monitor digital campaign performance and provide regular reports and insights.
  • Analyze website traffic, social media engagement, lead generation, and conversion performance.
  • Continuously test and optimize campaigns, content, and digital channels to improve results.
  • Monitor digital marketing trends and identify new opportunities relevant to the HR/recruitment industry.
  • Support the development of company presentations, promotional materials, and other digital assets when required.

Offers

  • Opportunity to take on a decisive role within the company
  • Educational environment and collaboration with top professionals
  • Health insurance coverage and free access gym

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